Consumer credit is an important foundation for any modern economy. Credit actually predates money in the timeline of human economic development. Access to reasonable and fair credit is an unequivocal economic positive.

Increasingly, financial service apartheid by mainstream firms stigmatises moderate income consumers and severely limits their access to fair product. In credit, payday lenders and other high cost credit providers have stepped in to fill this gap. A deleterious high cost trap for too many consumers is the result.

Our mission is simple: To disrupt an industry that exploits people's periods of acute financial insecurity by building a high quality financial services brand that values and respects its customers.

If you're interested in helping us or finding out more information drop Paul, our CEO, an email on ceo@leanonafriend.com

Alternatively, read and contribute to our blog where we'll be detailing our insight and experiences as we try and change financial services for the better of ordinary people.